About Us

We bake with care using natural ingredients for a genuine home-made taste.
Real bakes, real flavour, no shortcuts, because everyone deserves a proper treat — that’s the Munchyhub promise.

Munchyhub

How it Started

Munchyhub was created with one simple purpose: to bring people together through the joy of sharing proper treats. For us, baking has always been about more than flavour — it’s about connection, comfort, and care.

From the very beginning, our focus has been on helping people brighten their day or someone else’s with a box of bakes that feels homemade and full of heart. That spirit of people helping people still guides us today. Every order is crafted with the same promise: real bakes, real flavour, no shortcuts.

Why we Do it

Our Team

Managing Director

Peter Istrate

Peter leads with over a decade of business experience, keeping Munchyhub on course for growth and innovation as the main co-founder.

He’s a powerhouse in marketing, tech development and business management.

His ability to see the big picture brings clarity, and keeps our team moving forward, blending new ideas with a passion for getting our treats into the right hands.

Product Developer

Gina Istrate

Gina is the heart and soul behind Munchyhub, the founder who turned a kitchen dream into reality.

As the main chef and baker, she leads the charge on research & development, crafting most of our product offerings with a keen eye for quality.

With a background in hospitality, she brings warmth and expertise to every treat, while overseeing operations to ensure everything stays true to our mission.

Operations Manager

Larisa Niculae

Larisa brings a deep-rooted background in hospitality to Munchyhub, matched by her talents as a chef and baker.

With her sharp skills and steady dedication, she’s the glue that binds our team together.

Always taking the initiative, she's deeply involved with researching different recipes while she fuels the enthusiasm that drives us forward, proving herself an essential force in everything we create.

  • 2020

Proof of Concept

We started small, testing recipes and ideas with friends, family, co-workers, and a growing community on social media. This was our MVP stage — refining flavours, perfecting textures, and proving that people wanted something more than supermarket sweets.

  • 2021

Home Beginnings

What began in a home kitchen and garage setup quickly turned into our first local delivery service in Manchester. We hand-packed every box and delivered them ourselves, building our first base of loyal customers.

  • 2023

First Location

A milestone year: we opened our very first bakery and restaurant in Manchester. This became the heart of Munchyhub — a place where people could gather, enjoy fresh bakes, and experience our brand in person.

  • 2024

Nationwide Launch

We took Munchyhub online, offering small-scale nationwide delivery of our brownie boxes. For the first time, customers across the UK could enjoy our treats at home, marking our first real step into e-commerce.

  • 2025

Growth & Expansion

This year is all about consolidation and scaling. Alongside strengthening our presence in the market, we’re opening our second location — a full-fledged baking factory to support growing demand.

  • 2026

Second Restaurant

Building on the success of our first site, we plan to open a second restaurant location. This expansion will allow more people to experience Munchyhub in person and grow our community even further.

  • Future

Long Term Vision

Our ambition is to expand factory production and establish at least one Munchyhub location in every major British city. Wherever people are, we want to bring them real bakes, real flavour, and no shortcuts.

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Long Term Vision